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Must haves for your e-commerce store this Mother’s Day
Posted on March 12, 2020
Mother’s Day, the perfect time of the year to spoil that special lady in your life. According to Search Engine Journal, Americans alone spend $21.2 billion on Mother’s Day compared to $12.5 billion for Father’s Day, and it’s not just Mums who are getting spoilt either. In fact, wives make up 23% and daughters make up 10% of recipients, with mothers or stepmothers topping the giftee list at 63%. From greeting cards to flowers, experience days to books or electronics, now, the gifts we are buying for our Mums are as varied as they are.
Here at Kelkoo Group we’ve put together our must-haves for your e-commerce store this Mother’s Day, so you can show that special someone you care while converting clicks into sales:
Simplicity is key
When it comes to attracting e-shoppers to your online store, remember that simplicity is key. By helping your customers through the purchasing process, you can improve their overall shopping experience – while making sure that they add the maximum amount of product to their cart. You can add value by creating a special section or page on your e-commerce site where you recommend products suitable for Mother’s Day gifts. You can then use filters such as price range categories or by Mum’s personality or interests, or create product ‘bundles’ that group together popular gift combinations. Add a clear call to action to promote the occasion such as a Mother’s Day banner or prominent link on your home page and get ready to see your traffic soar.
If you haven’t already leveraged the power of social media for your brand and online campaigns, then now is the time to do so. Try using your social media to launch a Mother’s Day giveaway by having your followers share and tag a photo of themselves with their Mum, all while enjoying your product range.
Go the extra mile
Your e-shoppers will love to get something for nothing. Remember that promotions will boost your sales, and perks such as free gift-wrapping, express shipping times included and freebies once they have spent more than a certain value will all continue to keep your customers coming back even after Mother’s Day. Everyone loves to spoil their Mum, so ensuring that your customer service is on point will ensure that you continue to attract e-shoppers to your store.
With Mother’s Day one of the key e-commerce dates for your diary, now is the time to start getting your online store ready for this spring holiday. Remember to keep it simple to provide an optimal shopping experience, be sure to make the most of your social channels to push engagement and finally, go the extra mile – happy e-shoppers will return in the future.
Here at Kelkoo Group we have over 20 years’ experience in digital marketing and e-commerce, why not get in touch to find out how we can boost your campaigns for Mother’s Day and beyond.