Show your online store some love this Valentine’s Day

Although flowers and chocolate remain high on Valentine’s gift lists, modern day shoppers are seen to be changing how they celebrate the holiday this February. E-shoppers are sharing the love and splashing out. not just on their significant others but also on their friends, family, co-workers, and even their pets.

So how can your e-commerce store benefit from all the love in the air this Valentine’s Day? We’ve put together some top industry tips and tricks to increase ROI this holiday.

Spark your shopper’s imagination

Holidays are the perfect time to get creative with your product catalogue and creating and publishing an online gift guide for your customers is a simple and effective way to get started. Help shorten their buying journey and make decisions for them by organising your products by section; for example ‘gifts for him’, ‘gifts under £20’ or by category, to simplify the Valentine’s shopping process.

It’s a date

Valentine’s Day this year is set to land on a Friday, which means people will be celebrating all weekend. Plan with these key dates in mind, and have your delivery options available to ensure customers can shop with you even up to and including February 16th.

While previous years have shown spikes in sales on February 7th, it’s still important to send out last-minute email campaigns to instil a sense of urgency amongst those more forgetful shoppers. There’s no time like the present to start creating a buzz and sending out your initial Valentine’s Day email marketing.

Show your customers some love

With most shoppers still recovering from all their winter sale shopping, they’re not expecting anymore crazy sales and discounts this early on in the year. However, that doesn’t mean there aren’t other ways you can show your love this Valentine’s. Consider offering free shipping, coupon codes or even a free gift with all Valentine’s purchases to keep things sweet.

Think beyond the romance

Valentine’s Day isn’t all about the romance. Yes, love is where it all started but they key to a successful 2020 campaign is thinking out-of-the-box with your marketing strategies. Think about targeting campaigns and product pages to the unorthodox shoppers. You could also consider trialling the ‘Galentines Day’ trend across your website and social campaigns to entice those anti-valentines’ customers into a purchase.

But don’t stop there, find a campaign to cater to everyone, from pet owners, to self-love shoppers and everyone in between. Kelkoo Group has 20 years’ experience in ecommerce, digital advertising and consumer analytics. We can support your entire campaign, from set up through to tracking sales and conversion data to help you get the results your online store needs to succeed. Feel free to get in touch to find out more about how our product portfolio can drive quality traffic to your online store and improve your online presence.