Increase CTR with fields in the API
Click through rate (CTR) is a hugely important metric that has a massive impact on your bottom line, getting your users to click on an offer with legitimate interest is the key to success on the Kelkoo Partner Network.
In order to help you drive CTRs skywards you can utilise the rebate fields included on relevant offers in the productSearchV3 API. In short, if an offer is on sale, reduced from it’s original price, Kelkoo provide you more than just the sale price, we provide all of the following:
- “PriceWithoutRebate” – Price before any saving is applied
- “Rebate” – Percentage saving as a decimal eg 0.5 is a saving of 50% from the original price.
- “RebateStart” – If the reduced price is a time sensitive offer this field shows when the promotion began.
- “RebateEnd” – If the reduced price is a time sensitive offer this field shows when the promotion ends.
As you can see with this information is it possible to create a very compelling offer and increase your click through rate significantly. Here’s an example of how we use it on the Kelkoo site:
It’s possible to get significant CTR increases when an offer is shown to be reduced in price. SO go forth & create!